Growth · Innovation · Leadership · Omni-channel

Pure unicorn dust

Do you know companies that say they are all about growth and innovation, yet completely lack any semblance of a process or a modicum of dedicated funding and resources to support these efforts? Do they even possess a culture that not only celebrates taking risk, but that actually knows how to fail better?

Have you heard brands’ espouse a commitment to omni-channel and seamless integration that still operate with silo-ed organizations, silo-ed customer data, silo-ed systems and channel-driven, rather than customer-focused, metrics?

Perhaps you have a friend or a loved one who say they are full of love and compassion and who constantly speaks of making big changes in their life, but has yet to put any of it into practice?

When was the last time something worth doing spontaneously emerged at your organization? When the last time a major transformation happened without an all-in commitment from leadership and a willingness to take on the status quo? When was the last time you’ve made a big change in your life merely through talking about it?

Intentions are great. Concrete plans are better. But the work that matters is in the doing, in taking the plunge, in taking head-on the things that scare us, in making a ruckus.

Yes, it might not work. Sure, you could look stupid or reckless. And, there is a pretty good chance you’re going to piss some people off along your journey. That’s probably a clue that you’re on the right track.

Get out of the stands and into the arena. Anything else is just really good imagination.

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