Big Data · Customer Insight

Knowledge is not a differentiator

Knowledge isn’t automatically power either.

Today, all one needs is access to the internet to be able to “know” almost anything, practically instantaneously.

Many companies have all sorts of data, and whether they label it “Big” or not, it’s completely meaningless without useful action.

Many people are extremely well-educated, but they leave the world without having made a mark.

I know, as just one small example, that my holding on to a resentment is not only pointless–at least until Elon Musk invents a time machine–it also only serves to make me miserable. Do I act on that knowledge consistently? Hardly.

Knowledge is becoming closer to a commodity literally every single day. Chances are if you don’t know something it’s because you don’t want to–consciously or otherwise.

Companies confuse data with insight all the time.

Many non-profits are particularly good at exposing the world to a raft of research and “findings” apparently content that, once society is made aware of something, lasting change is just a simple step away.

Plenty of organizations, big and small, secular or otherwise, try to win on the notion that they know something others don’t and rest safely on the strength of their set of facts and convictions. Individuals are hardly immune from this way of thinking. I’m most certainly not. #self-righteous.

To what end?

Awareness is critical, but it only creates an opening.

Knowledge is important, but it’s just the start.

Acceptance of reality merely forms the foundation for progress.

He who dies with the most facts does not win.

The difference that matters–the shift–is revealed in our actions: the leap, the willingness to be vulnerable, the stepping down from the stands into the arena, the abandonment of creeds in favor of deeds.

The difference isn’t in the knowing, it’s in the doing.

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