Innovation

The unexpected virtue of ignorance

“In the beginner’s mind there are many possibilities, but in the expert’s there are few.”

Shunryu SuzukiZen Mind, Beginner’s Mind

If you are flying my plane, performing my surgery or repairing my car, I want you to have a darn good grasp of the details. True knowledge reigns supreme.

Before you deny rights to others–or steadfastly attempt to impose your opinions–you probably should be well versed in the facts. Ignorance is not bliss when it comes to how we treat each other.

But in a world where large and mounting problems linger, too often it seems as if all our experience isn’t helping very much. In fact, in the business world, it’s not hard to name dozens of once powerful brands that lost their mantle to inexperienced upstarts.

While the experts were all saying it couldn’t be done, the ignorant entrepreneur was out there doing it.

Once we tell ourselves we know what works, once we hear ourselves saying “we tried that before and it didn’t work”, once we have something we’re afraid to give up, the trouble begins.

And the door is opened to someone who doesn’t know any better.

 

 

 

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