Being Remarkable · Brand Marketing · Customer Experiece

A-Always, B-Be, C-Connecting

Perhaps you know this scene from the movie Glengarry Glen Ross (NSFW).

It’s a classic, not only for Alec Baldwin’s genius performance, but because of what it reveals about our own truth and experience with being sold and marketed to.

By now, we should realize that the pressure tactics revealed in the play and the movie rarely work. And they certainly don’t lead to building trusted long-term relationships.

Yet, many sales people, particularly those on commission, engage in this sort of hunt and kill mentality all the time.

Yet, non-profits relentlessly pitch donations way before we’ve gotten to understand the cause, the work and the lasting impact.

Yet, brand marketers bludgeon us with mass price promotions with little regard to understanding the unique needs and wants of their audiences.

Most people think it’s crazy to talk about getting married on the first date. But many of us engage in similar behavior through our jobs all the time.

Brands, whether they are focused on changing the world or maximizing shareholder value, become powerful when they establish and grow trust through mutually beneficial interactions over time.

If your focus is on closing, it’s easy to erode or destroy any trust that might have been established. If your focus is on engaging, learning, connecting, the opportunity to build something relevant,remarkable and powerful begins to emerge.

Always. Be. Connecting.

 

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