It’s just cheese

My now ex-wife had a great first career in brand management at Kraft Foods. Early in our marriage, when she would get all wound up about something that had gone wrong at work, I would often find myself saying “you know Nancy, it’s just cheese.”

Around the same the time, I was in working at Sears. To be sure, I had my share of seemingly miserable days. And when I would get caught up in my own tale of woe, Nancy would sometimes remind me that I was devoting my life to making the world safe for moderately priced, largely unfashionable, family apparel. It’s fair to say that neither of us was curing cancer.

At a dinner party a few years ago, several of us endured a tax attorney prattling on about how tough his day had been. Finally, the pediatric surgeon seated to my right interrupted his rambling and interjected: “Yeah, that sounds really awful. Of course when I have a bad day somebody’s kid dies.”

It’s so easy to get caught up in the minutiae, to tell ourselves that because we are spending time on something it must be, by definition, important.

It’s so easy to spin ourselves into a maelstrom of worry about the small stuff.

It’s so easy to lose perspective.

But more times that not, it’s just cheese.

Author: stevenpdennis

Steven Dennis is a trusted advisor and thought-leader on customer-centric strategic growth and innovation. As President of SageBerry Consulting, he applies his C-level executive experience to drive growth and marketing strategy for multi-channel retail, e-commerce and luxury industry clients. He shares his ideas and wisdom regularly in the press, as an industry speaker and through his popular blog "Zen and the Art & Science of Customer-Centricity"(https://stevenpdennis.wordpress.com/). Prior to founding SageBerry, Steven was Senior Vice President of Strategy, Business Development and Marketing for the Neiman Marcus Group. As a member of the Executive Committee he drove the company's major growth initiatives, multi-channel marketing programs and customer insight agenda. Before joining Neiman Marcus, Steven held leadership positions with Sears, including Acting Chief Strategy Officer, Lands' End acquisition integration team leader, Vice President-Multichannel Integration and General Manager-Commercial Sales. Earlier in his career he was with NutraSweet and the global management strategy consulting firm, Booz & Co. Steven received his MBA from the Harvard Business School and a BA from Tufts University. In addition to his consulting work, Steven is an executive-in-residence at the JC Penney Center for Retail Excellence at SMU’s Cox School of Business, President of the DFW Retail Executives Association and serves on the Advisory Boards of Invodo Inc. and Nectar Online Media. He is also active in the social innovation and education reform arena as a Partner and member of the Board of Directors of Dallas Social Venture Partners. He is currently co-leader of DSVP's investment and engagement with SMU's Center on Communities and Education "School Zone" initiative in West Dallas.

4 thoughts on “It’s just cheese”

  1. I have a saying at work … ‘come on guys, it’s not life or death’ … but I think I may just change that and adopt your missive … ‘it’s just cheese’ … so true, so wise and well worth remembering probably multiple times in a single day.

    I salute your paediatrician friend … 🙂

    Thank you.

    Like

  2. It is the moments that really make the cheese enjoyable. Found out if you interview young children living away from their country, they miss their home country cheese, only second to their bread. I guess so many are trying to enjoy the present cheese before us.

    Like

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