Adapters and Mitigators. Deniers and Innovators.

It’s hardly a great insight to opine that life is full of change. But whether it’s in business or on the personal front, the increasing pace of change may very well astound you. Or frighten you.

When faced with change we have a few differing personas and postures that we can adopt. I’ve broken them into four types.

Adapters. These folks lean into the reality of the situation. They don’t spend much time or energy lamenting the change, they evolve with it. Adapters are typically playing offense.

Mitigators. This type seeks to reduce the impact of any change, pushing back on the root cause of any shift in the way the world is or is quickly becoming. They are focused on alleviating the pain or damage. They play good defense.

Deniers are those that can’t accept reality or responsibility. Stuck in the past, head in the sand, they don’t really play offense or defense. They just don’t play. They are the CEO’s who have yet to embrace all things digital. They are the divorced man or woman who can’t stop bashing their ex and move on. The people who think dinosaurs and man were around at the same time. Sometimes they are named Dick Cheney.

Innovators are rarely in reaction to the simple here and now. They have the ability to see beyond the obvious and define a new reality. They don’t really adapt or mitigate a situation because they solve a completely different problem or reframe the field of play.

Depending on the situation, being either an Adapter or a Mitigator can be an effective strategy–though rarely does either bring truly remarkable results. Instead, it is the Innovator who has the power to create a step function in utility or orders of magnitude of impact. Easier said than done.

And of course being a Denier just doesn’t work. For anyone.

Unfortunately, when we get stuck in our ignorance or fear, it is a path that is all too easily–and all too commonly–chosen.

We can too better. We have to do better.

 

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