Big Data · Customer Insight · Customer-centric · Leadership

A lot of oysters, but no pearls

It’s worth remembering that “big data” in and of itself does not automatically lead to useful nuggets of actionable insight.

It’s worth remembering that having a lot of customers doesn’t mean you have a core group of profitable and loyal ones willing to advocate for your brand.

It’s worth remembering that generating lots of ideas doesn’t guarantee a good one will magically emerge.

It’s worth remembering that you can be plenty busy and not necessarily be working on the few things that truly make a difference.

Sure, sometimes you need a lot of oysters to be certain you will find a pearl. And maybe that kissing a lot of frogs thing helps some folks find their prince.

Most of the time, however, if we constantly remind ourselves that our goal is more pearls not more oysters, we can save ourselves a lot of time, energy and distraction.

 

HT to Counting Crows for the title inspiration.

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