Yet another . . .

Yet another sale…

Yet another coupon…

Yet another mobile app…

Yet another free shipping offer…

Yet another promotional email….

Yet another one-size-fits-all catalog…

Yet another cash back loyalty program…

Yet another “best prices of the season” event…

Yet another automated message telling us how important our call is…

Yet another “new and improved” product that looks just like the old one, just smaller or more expensive.

When the customer is merely adding your tactic to a long list of things they’ve seen many times before, chances are it’s not having the impact you think it is.

Or having any impact at all.

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