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JC Penney: The recap and the road to recovery

If you follow retail you know that last week the JC Penney story went from bad to sad.

And if you are anything like me, you know that it’s far too easy to embrace (jump?) the snark or go the “I told you so” route. Guilty as charged.

As we enter the critical holiday selling season, concerns over JCP’s new strategy are mounting and the stock continues to falter. So later this week I will be issuing a series of blog posts dissecting where the Penney’s transformation stands, what industry analysts should focus upon and what Ron Johnson and team need to do ASAP to give themselves a realistic chance to stem the bleeding.

First up will be: “JC Penney and the Reality Distortion Field (Redux).” Stay tuned.

But in the mean time, if you are interested in what I was saying way back in March (before any results became public) please check out these 3 posts:

JC Penney swings for the fences (Part 1)

JC Penney swings for the fences (Part 2 ): The vision thing

JC Penney swings for the fences (Part 3): When the invitation is better than the party

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