Innovation · Leadership


“Success will never be a big step in the future; success is a small step taken just now.”

Jonatan Mårtensson

Sometimes I’m asked if I had one piece of advice for senior executives and Boards of Directors what would it be.

Often it is this: “Start.”

Too often we think that more studying before we act is the least risky route, when it is usually the opposite. Too often we think the best way to learn is from the stands, rather than on the field. Too often our fear of failure keeps us stuck, when what we need is a willingness to fail better.

So start.


It’s later than you think.

3 thoughts on “Start

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