Whatever title you have now, chances are you are about to pick up another one: Editor-in-Chief.
The days of “stack it high and let it fly” are over. The days of making the consumer do most of the heavy lifting, well they’re gone too.
For most brands, standing out, much less winning, in the omni-channel blur, requires that you take the initiative to make your offering relevant, differentiated and remarkable–often to a consumer segment of one.
Your new job, should you choose to accept it, requires you to go out into the world and sift through the myriad of product and service choices, ruthlessly edit, and ultimately curate something truly compelling for each of the consumer segments you choose to serve.
You don’t want to take on this new role? Well, I’ve got some bad news for you.