Congratulations! You’ve just been promoted to Editor-in-Chief.

Whatever title you have now, chances are you are about to pick up another one: Editor-in-Chief.

The days of “stack it high and let it fly” are over. The days of making the consumer do most of the heavy lifting, well they’re gone too.

For most brands, standing out, much less winning, in the omni-channel blur, requires that you take the initiative to make your offering relevant, differentiated and remarkable–often to a consumer segment of one.

Your new job, should you choose to accept it, requires you to go out into the world and sift through the myriad of product and service choices, ruthlessly edit, and ultimately curate something truly compelling for each of the consumer segments you choose to serve.

You don’t want to take on this new role? Well, I’ve got some bad news for you.

 

Author: stevenpdennis

Steven Dennis is a trusted advisor and thought-leader on customer-centric strategic growth and innovation. As President of SageBerry Consulting, he applies his C-level executive experience to drive growth and marketing strategy for multi-channel retail, e-commerce and luxury industry clients. He shares his ideas and wisdom regularly in the press, as an industry speaker and through his popular blog "Zen and the Art & Science of Customer-Centricity"(https://stevenpdennis.wordpress.com/). Prior to founding SageBerry, Steven was Senior Vice President of Strategy, Business Development and Marketing for the Neiman Marcus Group. As a member of the Executive Committee he drove the company's major growth initiatives, multi-channel marketing programs and customer insight agenda. Before joining Neiman Marcus, Steven held leadership positions with Sears, including Acting Chief Strategy Officer, Lands' End acquisition integration team leader, Vice President-Multichannel Integration and General Manager-Commercial Sales. Earlier in his career he was with NutraSweet and the global management strategy consulting firm, Booz & Co. Steven received his MBA from the Harvard Business School and a BA from Tufts University. In addition to his consulting work, Steven is an executive-in-residence at the JC Penney Center for Retail Excellence at SMU’s Cox School of Business, President of the DFW Retail Executives Association and serves on the Advisory Boards of Invodo Inc. and Nectar Online Media. He is also active in the social innovation and education reform arena as a Partner and member of the Board of Directors of Dallas Social Venture Partners. He is currently co-leader of DSVP's investment and engagement with SMU's Center on Communities and Education "School Zone" initiative in West Dallas.

1 thought on “Congratulations! You’ve just been promoted to Editor-in-Chief.”

  1. In most department stores it is like buying milk and eggs. When you buy milk or eggs you go to the case and just grab anything, as long as it is the type you need (cage free, 2% etc), the brand is irrelevant and the price is pretty much the same. Most department stores are merchandised like milk and eggs…nothing compelling…nothing exciting…no merchandise story…and all predicated on price. TJX became a $20b company because the Macys of the world drop the ball and tossed aside “the theater of retail”.

    Like

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