Being Remarkable · Customer Growth Strategy

What Color is Your Growth Strategy? The Curse of the Red Herring.

Blue Ocean.

Black Swan.

Purple Cow.

In the last several years various authors and pundits have literally given us colorful ways to think about how to grow our businesses.   Good stuff.

But what about the Red Herring?

As you probably know, a “red herring” is any diversion that is intended to take attention away from the main issue.

How many folks in your organization employ the Red Herring Strategy to dismiss a potentially insightful line of inquiry or to shoot down a bold new idea?  How many times does your team lose traction and waste energy distracted by a long discussion of things that you simply cannot change.

Sometimes you need to let go of the Red Herring before you can swim in the Blue Ocean or find your Purple Cow.
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