Congratulations! You’ve just been promoted to Editor-in-Chief.

Whatever title you have now, chances are you are about to pick up another one: Editor-in-Chief.

The days of “stack it high and let it fly” are over. The days of making the consumer do most of the heavy lifting, well they’re gone too.

For most brands, standing out, much less winning, in the omni-channel blur, requires that you take the initiative to make your offering relevant, differentiated and remarkable–often to a consumer segment of one.

Your new job, should you choose to accept it, requires you to go out into the world and sift through the myriad of product and service choices, ruthlessly edit, and ultimately curate something truly compelling for each of the consumer segments you choose to serve.

You don’t want to take on this new role? Well, I’ve got some bad news for you.

 

One thought on “Congratulations! You’ve just been promoted to Editor-in-Chief.

  1. In most department stores it is like buying milk and eggs. When you buy milk or eggs you go to the case and just grab anything, as long as it is the type you need (cage free, 2% etc), the brand is irrelevant and the price is pretty much the same. Most department stores are merchandised like milk and eggs…nothing compelling…nothing exciting…no merchandise story…and all predicated on price. TJX became a $20b company because the Macys of the world drop the ball and tossed aside “the theater of retail”.

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